Blog

Thinking Out Loud

Provocative insights, practical intel and curated content from the curious, ever-evolving crew at RAB2B.

How AI Is Reshaping Search Dynamics

For over 25 years, search engines have helped users find information —, but it still required effort to sift through results. Now, conversational AI like ChatGPT is ushering in a new era of “solutions engines.” These tools go beyond lists, engaging users in real-time to deliver exactly what they need — faster, more intuitive and aligned with user intent.

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Article

Persona Perfection

You and your team are already familiar with buyer personas, essential for effective messaging and content creation. However, many B2B marketing teams aren’t fully leveraging advanced targeting, resulting in potential media waste and lower quality inquiries.

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Video

Drawing Success

Watch the video to see how we use sketches to make magic happen at RAB2B.

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Article

The World of Channel Partner Programs You Need to Discover

Channel partner programs are frequently seen as merely volume and price-driven endeavors, a well-oiled machine running on autopilot. But the fact is, the sheer volume of transactions and the fine-tuning of pricing strategies create a complex and engaging landscape that demands constant innovation and adaptation.

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Article

Navigating the Data Maze

As one of our data experts in our B2B marketing agency, I’m constantly fielding questions about data: how to harness it, analyze it effectively and leverage it to make a real impact for our clients and their complex customer journeys.

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